Text Box: Our philosophy: Consumer research
What we believe about market research and customer insights
1. If you ask the same questions of the same people, you'll get the same answers. Therefore, we are obsessed with difference:


If you donít like the answer, donít ask the question
Consumers lie consummately
Consumers are not marketers, their opinions can provide one level of input into decision making but they should never be allowed the final vote (except by their dollars and their feet)
Most of the quantitative methodologies used are outdated and suspect, to say the least!

Learn more about our approach to market research

Why Protean Research?