protean Approach to branding
Implementing a brand actualized business strategy
In the same way Maslow understood that people need to focus their attention on different needs as they progressed through the journey of life (Maslow’s Hierarchy of Needs), so too do organizations. Starting at the base of the pyramid, in order to survive organizations must move up the pyramid, making sure each stage is secure before moving up. The point at which a business can focus on Business Actualization is at the very pinnacle, when the company is poised for growth.
Business Actualization Process