protean branding process

The brand is the experience is the  business is the brand

The process

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Execution

A typical Protean engagement might look like this (click to enlarge)

 

Stage 1

research

Stage 2

Brand

Stage 3 operationalize

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