Protean process

Stage 1: research

The foundation of any successful brand is a deep understanding of the components from which the relevant and differentiating proposition will develop. We view this in three parts what we call The Brand Trinity

 

 

 

 

 

 

 

 

 

 

 

 

 

It is likely, although by no means inevitable, that the relevant and differentiating focus of the organization will crystallize at he nexus of these three components