Laurence Bernstein has a diverse background of marketing, research and business consulting experience, culminating in his current focus on making companies and products grow by aligning business goals with customer experiences.

Laurence is a graduate of Cornell University School of Hotel Administration and has held senior management positions with Westin Hotels and the Canadian Restaurant Association before starting his career in communication and strategic marketing consulting. As an advertising professional he held senior positions with Y&R Brands, TBWA Chiat Day and led the retail advertising division of Saatchi and Saatchi in Canada.

He is a sought after speaker on the subjects of hospitality marketing and has lectured at Cornell University, University of Toronto, York University and numerous association and business seminars. Over the years he has published articles and papers in marketing and hospitality magazines in Canada, US and Europe (a selection of which can be found at:


Peter S. Drummond has over 26 years of experience in business and brand strategy, and design. Peter brings wisdom, creativity and experience to the Protean Hospitality team. Peter has held a variety of senior positions in Montreal and Toronto: Operating as a Principal at PSD Consulting, VP & GM at Identica Branding & Design, Managing Director at Nucleus Core Strategic Properties, and Senior Strategist/Designer at Axion Inc.

Nominated to Who’s Who in Marketing and Who’s Who in Canadian Business 2000, Peter graduated from Virginia Commonwealth University (Richmond, Virginia) with a BFA Communication Arts & Design. He also attended the Graduate School of Business Executive Management Program at Columbia University and is a frequent lecturer at the Rotman School of Management (University of Toronto).