Text Box: Research Studies and Papers
Hotel Brand Loyalty Programs: Hurt or Hinder
Protean Hospitality Brand Emotion Study
Protean Study of Housekeeping Trade Offs
Protean Guest Experience Audit
What guests actually notice and care about when staying in a hotel. 
Who is Really Suppressing Room Rates?
How Business Travelers Choose Hotels
Understanding Luxury in the Hotel Business
New Insights into Luxury Branding in the Hospitality Business
The Nature of Luxury
Yield Management Effect
Achieving Customer Loyalty in a Loyalty Free Universe
Facing the Big Brand Juggernaut: How to Compete with the Big Brands
Understanding Customer Experiences that Lead to Brand Loyalty
Paradox of Hotel Choices
Consumer Understanding of Hotel Market Segments
Is Behavioral Economics a Game Changer in Hospitality Marketing?

Hospitality and Hotel Management
Experiential Branding and Experience Engineering
LGBTQ Marketing
Consumer Research and Insights